We have spent years developing a new brand. You are now part of the brand. A brand is a promise. Customers expect not only high quality products but a consistent positive experience when they enter any of our shops. We have considered all the human senses; from the look of our shops to the sounds people hear to the taste of our products even down to the cushion on our chairs. It all matters. We need to strive to be consistent day to day, shop to shop and visit to visit . From the music we play to your clean uniform to the smell of fresh waffle cones or even the cone buddy it comes in, it all counts.